Telemetrix
The assignment
Telemetrix required a complete solution for TV audience measurement including:
- Conceptualizing a system for capturing and sending data through equipment attached to TV sets of panel households.
- Collaboration with hardware manufacturers to allow real-time collection of household TV data.
- Web interface for reporting and data management.
The solution
TiViMat uses sophisticated algorithms of audio-matching along with complementary source checking and people exposure to TV. It continually sends data to Telemetrix Data Center that processes information in real-time. Developed the complete online platform for TV Audience measurement, including:
- Web interface for accessing data and reports.
- Modular back-end system which manages the data sent from TAM hardware and manages the installed TiViMat household equipment.
- Testing, installation and delivery of the system to Telemetrix.
- Preparation of user manuals for system operation.
- Database design for TAM data and panel household socio-demographic data storage